I’m Camilo Monsalve, but feel free to call me Monsa. I’m a Creative Copywriter at GS&P, currently working remotely.

I’ve had 35 years of great stories (ask me later about the wild hippos in Colombia, the time I ate a 2,000-year-old Mexican Mole recipe in Oaxaca, the time I travelled by train in India to see the Taj Mahal, or how Ricardo Darín sat right next to me on the Madrid subway). But for now, let's talk about my 13 years in advertising:

My career started in Medellín at Tribal DDB and accelerated in Bogotá at Mullen Lowe SSP3 in 2015. Working with AB InBev Colombia and Cerveza Águila, we achieved this: positioning the brand as one of the most powerful beers in the world in 2019 (Brand Finance). I also led the effort that won the first Cannes Lions for Cerveza Poker and was part of the Corona Island project in 2023, which was included in the Michelin Guide in 2025. After serving as Group Creative Director on the leadership team at Monks Mexico, leading the digital team for Heineken Mexico, and co-leading the total-media account for Netflix in 2025, I joined the Goodby Silverstein & Partners team.

I’ve since collaborated with Spotify, Netflix, The Coca-Cola Company, Burger King, and Bridgestone. My work has been recognized with over 160 awards worldwide.

Focus, simple: create relevant work, build strong client partnerships, and lead multicultural teams that see advertising as one of many passions, not the only one.

Work Experience

GS&P
MONKS MX
MONKS COL
DDB
FANTÁSTICA
MULLEN LOWE

Awards & Recognitions